Wednesday, 16 July 2014

SKULLCANDY LAUNCHES WOMEN’S LINE SERIES IN INDIA






SKULLCANDY WOMEN’s LINE – FINE TUNED AND ENGINEERED FOR WOMEN

SKULLCANDY LAUNCHES WOMEN’S LINE SERIES IN INDIA




July 15th, 2014, New Delhi, Skullcandy, Inc. the original performance lifestyle audio brand, launches its collection of Women’s line headphones and earbuds with Brandeyes Distributors Pvt. Ltd., its exclusive Distribution and Marketing Partner in India.

Headphones have forever been built with unisex fit, acoustic and design. Skullcandy brings to the market a line of headphones that are engineered, designed, colored, cushioned and patterned to actually fit women.

“We are very excited to launch Women’s Line Series in India, which is especially Fine Tuned and Engineered for Women, that would legitimately improve the audio experience for our female consumer”, said Mr. Amlan Bhattacharjya, Founder and CEO of Brandeyes Distributors Pvt. Ltd.

Considerations for the product line in the development process included acoustics, comfort, materialization, fit, and even hygiene. The collection’s audio drivers are custom-tuned to reflect field research that supports the fact that women and men hear differently.

AS PER THE EXTENSIVE RESEARCH ON WOMEN’S STUDIES

ACOUSTIC STUDIES
·         Women’s hearing is more sensitive than men’s at higher frequencies. Harsh highs will bother them before men.
·         Women can hear background noise at 10x lower volume than men.
·         Women experience tension more often in music than men.

FIT STUDIES
·         Women on average have smaller heads and ears than men.
·         Women are more sensitive to higher clamping pressures.
·         Women have smaller ear canals than men.
Skullcandy engineers worked tirelessly to perfect acoustics, headband fit as well as earbud size and shape for women.

Fine-tuned, and engineered for Women, the line is complimented by premium fabrics and materialization. Floral prints, rose gold finishes, and subtle stud embellishments are bold fashion-forward aesthetics that add a feminine edge to the predominantly unisex category, and are a reflection of our female consumer and her unique style and perspective.

The women's collection is stacked with three different styles – the Knockout, an over-ear headphone, The Bombshell, in-ear Fix technology and the Dime, in-ear bud earphone.


                                   






Pricing

Skullcandy Knockout: – Priced at Rs. 6,999
Color Option
 (Robin,Smoked Purple,Coral,Floral,Burgundy,Gold)

Skullcandy Bombshell: – Priced at Rs. 3,499 
Color Option
(Robin,Smoked Purple,Coral,Floral,Burgundy,Gold)

Skullcandy Dime: – Priced at Rs. 2,299 
Color Option
(White/Geo/Black,Robin,Smoked Purple,Coral,Floral,Burgundy) 

Skullcandy Women’s Line range is available at our all intersection Kiosk. Or visit: www.intersection.in


KIOSK LOCATIONS:
 
Intersection Kiosk (BEDPL).
First Floor. DLF Mall-SAKET,
Adjacent to Planet Fashion.
DLF Place. A-4 District Centre. Saket,
New Delhi-II 00 17

PACIFIC MALL - TAGORE GARDEN
GK-09, Next to Lifestyle Ground Floor
Pacific, Tagore Garden,
Najafgarh Road, Delhi 110027

AMBIENCE MALL - VASANT KUNJ
2nd floor, Opp. Jumbo Electronics,
2, Nelson Mandela Marg, Vasant Kunj,
New Delhi - 110070
Phone No. - 011-40870155

AMBIENCE MALL - GURGAON
Ground Floor, OPP. STARBUCKS
Ambience Island, NH-8,
Gurgaon - 122002
Phone No. - 0124-4665374

THE GREAT INDIA PLACE - NOIDA
Ground Floor, Near Kilol
A-2, Sector-38-A,
Noida – 201301

INTERSECTION , (suspended temporarily)
KIOSK 6,
OUTSIDE HAMLEYS ,2ND FLOOR
ELANTE’ MALL
178-178A, Industrial & Business Park, Phase-1,
Chandigarh – 160002

GVK MALL - HYDERABAD
Ground Floor,
Opposite Tommy,
Road No. 1, Banjara Hills,
Hyderabad - 500034.



ABOUT BRANDEYES DISTRIBUTORS PVT. LTD.

Brandeyes brings to the Indian consumer a bouquet of Digital Lifestyle and IT/Telecom accessory products through its extensive distribution channels, robust warehousing and logistics operations. All products in the Brandeyes distribution basket fulfill the technology and lifestyle requirements of the trendy Indian consumer. Every brand carried by Brandeyes is a global leader in its product category.
Since it was founded in 2008, Brandeyes has been a trendsetter and has always delivered tomorrow’s trends today. The vision, reach, go-to-market strategy, innovative initiatives and robust logistics ensure a fulfilling experience for all our partners.
For more information on Brandeyes Distributors Pvt. Ltd., please visit, www.brandeyesonline.com or contact our service team at 1800 102 3858.




Tuesday, 1 April 2014

Rajat Tangri - Lakme Fashion Week

Rajat Tangri channeled biblical Garden of Eden in reality @ LFW SR 2014

   

Infusing the spirit of vibrant summer, Rajat Tangri’s collection for LFW SR 2014 celebrated the perfumed gardens of European landscaping. The signature cocktail silhouettes were detailed with asymmetric placement of floral springs in luscious palette of gold ochre, dove grey, vintage mint with pop of neon peach.

Seeking inspiration from old school Hollywood, this collection indulges in wardrobes of studio starlets. Classic Grace Kelly & Audrey Hepburn sheaths with sporty ascents like zipper details, mesh cover-ups, etc.

This signature collection was synonymous with the label’s principles of comfort and class.
Celebrities like Shamita Shetty, Sophie Choudry, Shriya Saran, Hard Kaur, Taaha Shah and Sumona Chakravarti were present to hoot for the designer.


List of celebrities on the show...
Shamita Shetty in label Rajat Tangri 


< Sophie Choudry in label Rajat Tangri 


                                 
                                                                                           Shriya Saran in label Rajat Tangri

   Hard Kaur for Rajat Tangri's showcase



                                  
                                                                                             Taaha Shah for Rajat Tangri's showcase

Sumona Chakravarti for Rajat Tangri's showcase


Model walk the runaway @LFW




Being myself @ LFW



With Bestie Nikshinaro Chang @LKW



Bobbi Brown



Bobbi Brown Cosmetics Partners with Model Kate Upton as Brand’s Celebrity Face

March 21st, 2014, New York, NY – Today, Bobbi Brown Cosmetics is proud to announce that American model and actress Kate Upton has partnered with Bobbi Brown Cosmetics as the brand’s second celebrity face following their first-ever celebrity spokesperson, actress Katie Holmes.

“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says Brown, “She loves life and that is Pretty Powerful.”

“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.

The first iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide, and with supporting editorial features. The official ad campaign images will break in September issues of international print magazines.

“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics, “The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”  

Makeup artist Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.”  In 1995, Bobbi Brown Cosmetics was acquired by the Esteé Lauder Companies; however, Bobbi retains an active role in the company as Chief Creative Officer.  More than 20 years later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by a woman. The brand is available in over 60 countries and offers a full range of color cosmetics, skincare, fragrance and accessories.        




Richa Chadda Sizzles in a Sounia Gohil creation @ LFW 2014




12th March 2014, Mumbai: Richa Chadda added grace and poise to Sounia’s collection in her finale showstopper outfit. It was an evening devoted to fashion culture and solidarity.

Designer Sounia Gohil, at LFW SR 2014, enticed the fashion enthusiasts with her alluring summer resort line inspired by interiors & architectures of Europe.

Architectural designs were presented in her signature style adding zest to the glamorous concoction. Giving her collection an international feel, Sounia’s straight and clean silhouettes in sheer fabrics won the applause of the fashion fraternity.

Actress Pooja Salvi, Nicole Faria (Miss Earth 2010) were present with an eclectic mix of socialites like Sammeer Sheth, Leena Mogre and others to cheer the doue designer!




 

 







Skin Dream BB Cream SPF 30 : Review



Skin Dream BB Cream SPF 30 





Oriflame offers you a dream skin BB cream with SPF 30.

The best part about it is it gives you 6 benefits all in one. 

1. It covers your dark spots & blemishes.
2. reduces the appearance of pores & skin redness
3. create an instant glow
4. All day hydration with matte finish
5  suitable for sensitive skin and is non-comedogenic
6. SPF 30

 we all want BB cream because we don't need to use foundation and cream as it acts as both. Also, since it has SPF 30 we can use it as sunscreen. 
                   well, i like it because i don't need to use extra cream with it. I love using foundation and i am totally addicted to it so a BB cream is a good choice for people who love to look fresh and glowing.also since it doesn't clog pores and is oil free, it adds an extra bonus to the BB cream. it gives your face a full coverage from pigmentation, blemishes,discolorations and reduces the appearance 
of pores. it hydrates the skin and gives it a healthy glow. so I am totally in love with it.


Pros : SPF 30
           . covers the dark sots and pigmentation.
           . gives perfect glow
           . suitable for all ski types
           . reduces the appearance the pores.


Cons disadvantages: its a bit dry
             . makes the skin dry around the lips on application.
             . gives a light coverage.
             . comes only in 2 shades medium 

For dry skin use Orifilame BB cream on top of your moisturizer 

Skin Dream BB Cream SPF 30
Rs 599 for 30 ml
INR 599



Ingredient List:
AQUA, CYCLOPENTASILOXANE, PEG-10 DIMETHICONE, TITANIUM DIOXIDE, ISONONYL ISONONANOATE, CYCLOHEXASILOXANE, 
BUTYLENE GLYCOL, GLYCERIN, CAPRYLYL METHICONE, ETHYLHEXYL METHOXYCINNAMATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, 
STEARIC ACID, POLYGLYCERYL-4 ISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, ALUMINUM HYDROXIDE, IMIDAZOLIDINYL UREA, METHYLPARABEN, 
CAPRYLYL GLYCOL, PROPYLPARABEN,DISODIUM EDTA, TRIETHOXYCAPRYLYLSILANE, ALUMINA, SILICA, BHT, CI 77891, CI 77492, CI 77491, CI 77499



Sunday, 13 October 2013

Blackberrys Launches the Fall Winter 2013 collection


Blackberrys Launches the Fall Winter 2013 collection



Blackberrys, India’s most desirable menswear brand brings together fashion and cinema, on one stage. Launching the Fall Winter 2013 collection at Blackberrys Sharp Nights – Progressive, at an exclusive, closed door fashion extravaganza on 4th October at Mehboob Studio, Mumbai. Themed as Progressive, the concept celebrated the best of new age cinema. The stars of the event were critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor who walked down the ramp looking dapper in Blackberrys apparel.
 
                                                                                                     
 
Along with a few Bloggers, I attended the show. The night was crazy.
                 Mixing live beats for the crowd was B.L.O.T who jammed with rock chic Shruti Hassan. They were cheered on by the crowd as the night progressed. Blackberrys has been known for the ‘twist’, ‘for challenging norms’ and walking the unbeaten path. With the brand’s mantra of ‘Go Sharp’, this concept is another novelty from the brand.
                                          

 
             









 Shruti Hassan, Vishal Dadlani, Atul Kasbekar, Chetan Bhagat, Marc Robinson, Kailash Surendranath, Prahlad Kakar, Cyrus Shahukar and many others were there at the most progressive fashion event.


for more information visit :  www.blackberrys.com

Monday, 7 October 2013

Celebrating togetherness this Festive Season with unique family looks from Max



 Balika Vadhu stars Siddharth Shukla & Toral Rasputra unveil the new collection for Max


Mumbai, September27, 2013: Attended the Max fashion brand launched their Festive 2013 collection at Phoenix mall Kurla .
 
Max, India’s leading international value fashion brand launched their Festive 2013 collection in a glitzy fashion show at the Phoenix Market City Mall, Kurla today. The lead couple of Balika Vadhu, Siddharth Shukla & Toral Rasputra unveiled the collection and joined in the celebration with great enthusiasm. Toral and Siddharth shared their experience of shopping at Max, stating, “Max is the ultimate fashion destination for the entire family. The collection is very trendy at great prices. As always they had the latest trends on display, be it western, ethnic or men’s wear. It was our pleasure to have unveiled this exciting collection.”




Max festive collection is offering unique looks and treating the entire family to fashion’s best with over 3000 designs. The women in the family can indulge in the wide range in the ethnic & western collections. The ethnic range is inspired vibrant colors of Marrakesh and ornate prints to sequin embroidered patterns that showcase India’s rich tradition of craftsmanship. The Ethnic Fusion range offers modern kurtas and skirts in various fabrics like chiffons, knits, gadwalls etc.The Western collection has got a festive touch through product detailing such as Paisley motif as inspiration, ornamental jacquard designs & stone and stud work as embellishment.

Men’s collection is featuring polo-necks, graphic tees with foil details, photo prints, suede appliqué details, and Mandarin collar shirt in double cloth polka dotted fabric add a stylish accent. Bottoms are a mixed range of classic black skin fitted denim to colored corduroy trousers in skinny fit.




The kids who are the little fashionistas in every family, can pick from the unique range in kids’ wear that takes inspiration from different activities such as sailing, varsity, cars & bikes as well as musical themes. A mixed color palette from pastel brights to black and white monochrome along with scattering of glitter, rhinestones and 3D bows will make these garments must-haves for all the little girls this season

Also commenting on the occasion, Jiten Mahendra, Head Marketing - Max added, “Max aims at making fashion accessible to all, offering the most stylish merchandise at great prices. We want to fulfill the aspiration of Indian families and make every day fashionable. This festive season “Celebrate togetherness” with over 3000 designs by creating unique looks for each member of the family.
The collection is available in all Max stores across the city!
 



                                                                                                                                                        
About Max:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many.

The lead couple of Balika Vadhu, Siddharth Shukla & Toral Rasputra  
 


The Max store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 79 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore & Bareilly. The brand plans to have a network of 104 stores by the end of 2013.

 to see more visit : http://www.maxfashionindia.com/



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