Sunday, 13 October 2013

Blackberrys Launches the Fall Winter 2013 collection

Blackberrys Launches the Fall Winter 2013 collection

Blackberrys, India’s most desirable menswear brand brings together fashion and cinema, on one stage. Launching the Fall Winter 2013 collection at Blackberrys Sharp Nights – Progressive, at an exclusive, closed door fashion extravaganza on 4th October at Mehboob Studio, Mumbai. Themed as Progressive, the concept celebrated the best of new age cinema. The stars of the event were critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor who walked down the ramp looking dapper in Blackberrys apparel.
Along with a few Bloggers, I attended the show. The night was crazy.
                 Mixing live beats for the crowd was B.L.O.T who jammed with rock chic Shruti Hassan. They were cheered on by the crowd as the night progressed. Blackberrys has been known for the ‘twist’, ‘for challenging norms’ and walking the unbeaten path. With the brand’s mantra of ‘Go Sharp’, this concept is another novelty from the brand.


 Shruti Hassan, Vishal Dadlani, Atul Kasbekar, Chetan Bhagat, Marc Robinson, Kailash Surendranath, Prahlad Kakar, Cyrus Shahukar and many others were there at the most progressive fashion event.

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Monday, 7 October 2013

Celebrating togetherness this Festive Season with unique family looks from Max

 Balika Vadhu stars Siddharth Shukla & Toral Rasputra unveil the new collection for Max

Mumbai, September27, 2013: Attended the Max fashion brand launched their Festive 2013 collection at Phoenix mall Kurla .
Max, India’s leading international value fashion brand launched their Festive 2013 collection in a glitzy fashion show at the Phoenix Market City Mall, Kurla today. The lead couple of Balika Vadhu, Siddharth Shukla & Toral Rasputra unveiled the collection and joined in the celebration with great enthusiasm. Toral and Siddharth shared their experience of shopping at Max, stating, “Max is the ultimate fashion destination for the entire family. The collection is very trendy at great prices. As always they had the latest trends on display, be it western, ethnic or men’s wear. It was our pleasure to have unveiled this exciting collection.”

Max festive collection is offering unique looks and treating the entire family to fashion’s best with over 3000 designs. The women in the family can indulge in the wide range in the ethnic & western collections. The ethnic range is inspired vibrant colors of Marrakesh and ornate prints to sequin embroidered patterns that showcase India’s rich tradition of craftsmanship. The Ethnic Fusion range offers modern kurtas and skirts in various fabrics like chiffons, knits, gadwalls etc.The Western collection has got a festive touch through product detailing such as Paisley motif as inspiration, ornamental jacquard designs & stone and stud work as embellishment.

Men’s collection is featuring polo-necks, graphic tees with foil details, photo prints, suede appliqué details, and Mandarin collar shirt in double cloth polka dotted fabric add a stylish accent. Bottoms are a mixed range of classic black skin fitted denim to colored corduroy trousers in skinny fit.

The kids who are the little fashionistas in every family, can pick from the unique range in kids’ wear that takes inspiration from different activities such as sailing, varsity, cars & bikes as well as musical themes. A mixed color palette from pastel brights to black and white monochrome along with scattering of glitter, rhinestones and 3D bows will make these garments must-haves for all the little girls this season

Also commenting on the occasion, Jiten Mahendra, Head Marketing - Max added, “Max aims at making fashion accessible to all, offering the most stylish merchandise at great prices. We want to fulfill the aspiration of Indian families and make every day fashionable. This festive season “Celebrate togetherness” with over 3000 designs by creating unique looks for each member of the family.
The collection is available in all Max stores across the city!

About Max:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many.

The lead couple of Balika Vadhu, Siddharth Shukla & Toral Rasputra  

The Max store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 79 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore & Bareilly. The brand plans to have a network of 104 stores by the end of 2013.

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A day of indulgence and pampering with Oriflame

Mumbai, 25th September 2013: Taking away from the fast paced life of Mumbai city, Oriflame India, leading cosmetics major, organized an enriching pampering session in the fashion capital of the country.The day of indulgence at F Bar and Diner kicked off with a relaxing foot massage using Oriflame’s Feet Up range.  Guests also adorned their nails at the stylish nail art booth at the event.  High spirits reigned as the fun-filled evening unfurled and the audience was introduced to the wide world of Oriflame products.

Catching up on the festive season, Oriflame India’s Beauty and Make-up Expert, Ms. Aakriti Kochar, waved her make-up wand to demonstrate striking looks for evening parties. She also gave insightful tips and shared the latest makeup trends for autumn/ winter 2013.

 Ms. Aakriti Kochar, Oriflame India’s Beauty and Make-up Expert works on A blogger to give her Ravishing looks.

Speaking on the occasion, Ms Sharmili Rajput, Marketing Director, Oriflame India said, “It gives me immense pleasure to welcome you to an evening soaked in color and style and showcase our wonderfulcolourcosmetics ranges, Oriflame Beauty Studio Artist and Oriflame More by Demi. The response that we have received today has overwhelmed us. It is instances like these that inspire us to constantly innovate and bring the best of products to our customers at the most affordable prices. It feels great to be a part of a company that adds beauty to the lives of women and believes in making each moment memorable.”

Ms Sharmili Rajput, Marketing Director, Oriflame India

 The event was granted an energetic twist with Salsa duo Santosh and Suman’s presence. The dancing duo showcased some lively and easy-to-follow moves that emerged as an ice breaking session. The gathering swayed to the moves and drowned themselves in the seductive dance form.  
If you are a Salsa lover and want to try the new moves You can visit Salsa India(Salsa India Productions Pvt.Lts @ which Includes choreographies/shows/classes/events/workshops.

 Having Fun after the salsa Groves with Suman Saraogi,the salsa instructor

                                                    With Suman Saraogi,the salsa instructor

Presenting the participants with the incredible range of Oriflame Beauty Studio Artist and Oriflame More by Demi range, Oriflame engaged them in a makeup and dance competition. With its advanced ingredients such as Illuma Flair complex, which provides camera ready, perfect, natural-looking results in any kind
of light, Oriflame Studio Artist range gave the participants ample opportunities to create striking yet flawless looks. The wide colour palette of Oriflame More by Demi range ensured that the contestants had colourful experience while doing the makeup.It was only after the participant’s achieved their luminous looks that they were divided in teams of two. Using their freshly acquired makeup and dance skills, the contestants put their best foot forward and set the stage ablaze with their performances. What followed was a mélange of scintillating performances that turned the evening into a memorable one.
                       And to add it up Me and my best friend Chonghoi won for the best make up look. I was the make up artist and Chonghoi was my model. I created a beach look for her & she looked stunning in it.
                 The look Which Won us the best Make up look Created by me for Chonghoi singson Fernandes

 Bloggers with Sharmili Rajput, Marketing Director & Aakriti Kochar, Oriflame India’s Beauty and Make-up Expert.

                               With Chonghoi Singson Fernandes

 (L-R) Sharmili Rajput, Chonghoi Fernandes,Genevieve Marak & Aakriti Kochar.

                              The Host at the Oriflame blaggers meet.

Oriflame More by Demi Range

                                               Oriflame beauty studio Artist range

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.


My Look for the Event

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