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Oriflame expands its best selling make up range The ONE
Includes intense matte lipsticks, compact powder and powder blush in the portfolio
26thFebruary 2015, Mumbai: Oriflame India, the wholly owned subsidiary of Swedish cosmetics major- Oriflame, fired by their eternal zeal to provide the best to its consumers, has expanded its bestselling make-up range- The ONE. With a constant endeavor to bring unique & exceptionally result-driven beauty products into the market, Oriflame introduces a majestic range of products which epitomizes the grace and elegance of the contemporary Indian woman and gives life to their dream of beauty.
Huma Qureshi, the glamorous diva and the face of color cosmetics, Oriflame India launched the new range at a fun-filled event in the commercial hub of the city- Lower Parel today. The entire event saw a scintillating performance by singer Shriram Iyer of Indian Idol & Coke Studio fame which kept the audience all hooked and engrossed. Aakriti Kochar, Beauty & Make up Expert, Oriflame India shared amazing tips on exploring & demystifying various luscious looks for summer-spring with the application of The ONE range.
To commemorate the expansion of this chic range which is set to become an intrinsic part of every Indian woman’s beauty regime, this highly anticipated event was held under the stewardship of Ms. Pradnya Deshpande, Sales Director, Oriflame India. At the joyous occasion, Pradnya asserted, “The brand’s twenty successful years in country is in an evidence of our sincere dedication in fulfilling people’s inspiration and making their dreams come true. With the wisdom of nature and the best of science, Oriflame has always presented bestsellers in every category. With The ONE range, we aim to further reenergize our colour cosmetic portfolio and meet our consumer’s desires more efficiently. This launch is a huge step towards achieving our aim of highlighting our excellent make-up portfolio and paving our way to newer zeniths of success.”
Elaborating on the range, Ms. Prachi Mohapatra, Category Manager, South Asia said, “Oriflame has always believed in reinventing the wheel and presenting products at various price points to cater to our varied set of consumers. Keeping in mind the unprecedented demand of matte lipsticks, we present 10 intense shades of lip color that gives you beautiful, intense matte lips to last throughout the day. With this expansion and the inclusion of compact powders and powder blush in our portfolio, The ONE range is set to be a beauty must have for the beauty-conscious, independent and confident woman of today.”
Enthralled and elated at the launch, Huma Qureshi, Brand Ambassador, Color Cosmetics, Oriflame India said, “In today’s age, we all aim to look good and feel even better all the time. Oriflame has stood by me with the enormous range of beauty products that instantly give me the confidence to step out and win over the world. During my association with the brand, I’ve learnt of the various steps that the brand takes to make millions of people beautiful every day. I have tried the products in The ONE range, and am in love with the shades, the stay and texture of them all. They complete my look whether I am shooting during the day or heading out for an evening with friends- The ONE range is my beauty secret like no other!”
The expanded range of The One includes:
· Oriflame The ONE IlluSkin Powder available in 3 shades- Light, medium & dark
· The ONE IlluSkin Blush with Halolight Technology available in 3 hues- Pink Glow, Shimmer Rose & Luminous Peach
· The ONE Matte Lipstick enriched with Avocado & jojoba oil with Vitamin E, available in 10 trendy shades
o Oriflame The ONE Illuskin Powder - Rs. 649/-
o Oriflame The ONE Illuskin Blush - Rs. 599/-
o Oriflame The ONE Matte Lipstick- Rs. 499/-
Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994.
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.
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