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Oriflame expands its best selling make up
range The ONE
Includes intense matte lipsticks, compact
powder and powder blush in the portfolio
26thFebruary
2015, Mumbai: Oriflame
India, the wholly owned subsidiary of Swedish cosmetics major- Oriflame, fired
by their eternal zeal to provide the best to its consumers, has expanded its
bestselling make-up range- The ONE. With a constant endeavor to bring unique
& exceptionally result-driven beauty products into the market, Oriflame
introduces a majestic range of products which epitomizes the grace and
elegance of the contemporary Indian woman and gives life to their dream of
beauty.
Huma Qureshi, the glamorous diva and the face
of color cosmetics, Oriflame India
launched the new range at a fun-filled event in the commercial hub of
the city- Lower Parel today. The entire event saw
a scintillating performance by singer Shriram Iyer of Indian Idol & Coke
Studio fame which kept the audience all hooked and engrossed. Aakriti Kochar,
Beauty & Make up Expert, Oriflame India shared amazing tips on exploring
& demystifying various luscious looks for summer-spring with the application
of The ONE range.
To
commemorate the expansion of this chic range which is set to become an
intrinsic part of every Indian woman’s beauty regime, this highly anticipated event was held under the
stewardship of Ms. Pradnya Deshpande, Sales Director, Oriflame India. At
the joyous occasion, Pradnya asserted, “The brand’s twenty successful
years in country is in an evidence of our sincere dedication in fulfilling
people’s inspiration and making their dreams come true. With the wisdom of
nature and the best of science, Oriflame has always presented bestsellers in
every category. With The ONE range, we aim to further reenergize our colour
cosmetic portfolio and meet our consumer’s desires more efficiently. This
launch is a huge step towards achieving our aim of highlighting our excellent
make-up portfolio and paving our way to newer zeniths of success.”
Elaborating
on the range, Ms. Prachi Mohapatra, Category Manager, South Asia said,
“Oriflame has always believed in reinventing the wheel and presenting products
at various price points to cater to our varied set of consumers. Keeping in
mind the unprecedented demand of matte lipsticks, we present 10 intense shades
of lip color that gives you beautiful, intense matte lips to last throughout
the day. With this expansion and the inclusion of compact powders and powder
blush in our portfolio, The ONE range is set to be a beauty must have for the
beauty-conscious, independent and confident woman of today.”
Enthralled and elated at the launch, Huma
Qureshi, Brand Ambassador, Color Cosmetics, Oriflame India said, “In
today’s age, we all aim to look good and feel even better all the time.
Oriflame has stood by me with the enormous range of beauty products that
instantly give me the confidence to step out and win over the world.
During my association with the brand, I’ve learnt of the various steps that the
brand takes to make millions of people beautiful every day. I have tried the
products in The ONE range, and am in love with the shades, the stay and texture
of them all. They complete my look whether I am shooting during the day or
heading out for an evening with friends- The ONE range is my beauty secret like
no other!”
The expanded range of The One
includes:
·
Oriflame The ONE IlluSkin Powder available in 3 shades- Light, medium &
dark
·
The
ONE IlluSkin Blush with Halolight Technology
available in 3 hues- Pink Glow, Shimmer Rose & Luminous Peach
·
The
ONE Matte Lipstick enriched with Avocado &
jojoba oil with Vitamin E, available in
10 trendy shades
Price:
o
Oriflame
The ONE Illuskin Powder - Rs. 649/-
o
Oriflame The
ONE Illuskin Blush - Rs. 599/-
o
Oriflame The
ONE Matte Lipstick- Rs. 499/-
Availability:
Contact your nearest Oriflame consultant or SMS Oriflame to 59994.
About Oriflame
Founded in 1967, Oriflame is a beauty company selling
direct in more than 60 countries. Its wide portfolio of Swedish,
nature-inspired, innovative beauty products is marketed through approximately 3
million independent Oriflame Consultants, generating annual sales of around
€1.5 billion. Respect for people and nature underlies Oriflame’s operating
principles and is reflected in its social and environmental policies. Oriflame
supports numerous charities worldwide and is a Co-founder of the World
Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic
Exchange.
For more information, log on to www.oriflame.co.in or SMS
Oriflame to 59994.
For
further information please contact:
Vanshika Singh
Perfect Relations
+91 7503924929
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